KJN Arts Inc. http://kjnarts.com Visual Marketing Experts Fri, 18 Apr 2014 14:09:53 +0000 en-US hourly 1 http://wordpress.org/?v=3.9 Welcoming Thomas Hayes, Director of Sales http://kjnarts.com/welcoming-thomas-hayes-director-sales/ http://kjnarts.com/welcoming-thomas-hayes-director-sales/#comments Fri, 18 Apr 2014 13:44:59 +0000 http://kjnarts.com/?p=1797 Big day here at KJN Arts. We would like to welcome Tom to the KJN Arts family as our new (and first) Director of Sales. Known to his friends as a Professional Kid with more than 64 years of experience, Tom Hayes’ greatest achievement has been just getting this far! After losing his leg to […]

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Big day here at KJN Arts. We would like to welcome Tom to the KJN Arts family as our new (and first) Director of Sales.

Tom HayesKnown to his friends as a Professional Kid with more than 64 years of experience, Tom Hayes’ greatest achievement has been just getting this far! After losing his leg to cancer at the age of 13, Tom embarked on an ambitious and fearless journey.

During his 27 year career at Fuji Medical Systems, Tom grew what started as a $200,000 territory into one worth more than $50,000,000.

Along with traveling the world pursuing extreme sporting adventures and being able to speak four languages, Tom is a nationally recognized comedian, magician, impostor, writer, entrepreneur, and motivational and keynote speaker.

Performing everywhere from comedy clubs to corporations, clinics to classrooms Tom     brings with him the experience and expertise to make your event one to remember. Combining classic and customized material, Tom’s act is adaptable for everyone from children to CEOs.

We are very excited for turning this corner at KJN Arts with Tom and his unending positive energy. He is the perfect addition to our team and will be leading our Sales team and helping us expand our existing line of Visual and Content Marketing services.

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Don’t Screw your Customers http://kjnarts.com/dont-screw-customers-help/ http://kjnarts.com/dont-screw-customers-help/#comments Thu, 17 Apr 2014 14:43:56 +0000 http://kjnarts.com/?p=1720 Something I have always preached to clients and throughout my professional career is really simple: Don’t Screw Your Customers. Easy to say from 50,000ft up but how you handle it on a personal level is what will define your company. I’m not talking about calling back in under 10 minutes or replying to a support ticket within 60 […]

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Something I have always preached to clients and throughout my professional career is really simple: Don’t Screw Your Customers.

Easy to say from 50,000ft up but how you handle it on a personal level is what will define your company. I’m not talking about calling back in under 10 minutes or replying to a support ticket within 60 seconds. That’s more of an operations issue, anyone can fix that.

The Problem? Building Brand Loyalty

Angry CustomersWhat am I talking about? Building real brand loyalty with your customers so they come back for more, and recommend their friends and business colleagues.

Everyone is in business for one reason or another. We are all selling our products and services to the markets we have chosen to be in.

The problem I find often from a marketing perspective is that so many companies are just itching so bad for that quick sale, they are missing out on the long term opportunities. You may earn a couple extra bucks today, but you are losing out exponentially in the future.

There is a big difference here. Everyone is going to say, “Well Steve they hired our company so don’t they already trust us?”

No. They don’t. They are still taking a chance.

All the references and past projects in the world won’t matter at all if THEIR project implodes, for whatever the reason may be. That generally happens from a lack of communication, goal setting, and timeline management. If your customer has to ask you over and over when something will be done, ready, or changed; you are failing big time.

The Solution? Become a Customers Trusted Partner

When new clients come to KJN Arts the first thing we do is a consultation. I don’t care if it’s a $500 brochure or a $50,000 website, rebranding, and marketing package.

We do a full consultation first. Why? We want to understand more than just the project in front of us. Corporate culture, potential approval issues, existing preferences, brand standards if they have them already, and a host of other questions come into play here.

How do I solve the 101 questions during that first date stage with a new client? It’s really simple. A detailed questionnaire outlining the project scope, options, questions, background, and any other details that pertain to what we are working on. Typically it takes a client 30 minutes to an hour to fill out but it saves everyone a big chunk of time.

Now when we have our consultation session we have not only been trained by our client before the call, we can now ask more detailed and thought provoking questions to give the project the Visual Marketing edge that we pride ourselves on.

For your brand of business, what you ask and need to know will change. For most consultative business models this approach will vastly improve your results in client retention and their overall positive experience when working with you.

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Affiliate Program is now Live http://kjnarts.com/affiliate-program-now-live/ http://kjnarts.com/affiliate-program-now-live/#comments Wed, 16 Apr 2014 13:53:25 +0000 http://kjnarts.com/?p=1772 Today we are introducing the KJN Arts Inc Affiliate Program. For the past year we have been using what amounts to a referral system, and it has worked well. Now that we have started automating our purchasing system for services like Web Design and Marketing Deliverable pre-set packages it only makes sense for us to […]

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Today we are introducing the KJN Arts Inc Affiliate Program. For the past year we have been using what amounts to a referral system, and it has worked well.

Now that we have started automating our purchasing system for services like Web Design and Marketing Deliverable pre-set packages it only makes sense for us to do the same with how you send people to us.

AffiliateIt’s a tracking link system similar to how Amazon works and is part of our WHMCS backend billing system. Do you know someone that needs our professional design and marketing services? Send them over with a link and we track the rest for you. You can log onto your Affiliate profile, copy your affiliate link, check out stats, and setup your account information.

Another change to our internal process is that we will now offer a commission on all recurring products as well. Just a handful of mid-priced website referrals could net you a nice check at the end of every month.

Commission Rates

Smaller prices campaigns and projects the rate is generally 10% and for our larger services it is 15%. We will be setting up an information page/FAQ soon to answer all Affiliate Program questions. Have a question today? Email us, sales@kjnarts.com

For Companies who don’t want $ but like to refer our services

Still make sure you have someone sign up to our system. We will donate your referral checks to a charity of your choice. It’s simple. We send you a 1 page form to sign and notarize back to us so it is official and we will donate all commissions in your companies name.

Thank you to all who have referred, supported, and have become valuable clients. We appreciate your continued support.

Join the KJN Arts Affiliate Program by clicking here.

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Forget Fan Boys, You Want Brand Champions! http://kjnarts.com/forget-fan-boys-want-brand-champions/ http://kjnarts.com/forget-fan-boys-want-brand-champions/#comments Mon, 07 Apr 2014 13:44:18 +0000 http://kjnarts.com/?p=1739 I’m not going to tell you that Fan Boys are a bad thing, they’re not. You will get awesome exposure, faithful followers, as well as great product advice and breakdown from them as a collective. They are there for you and love what you do. Why not give them a proper name? Brand Champions They […]

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I’m not going to tell you that Fan Boys are a bad thing, they’re not. You will get awesome exposure, faithful followers, as well as great product advice and breakdown from them as a collective. They are there for you and love what you do.

Why not give them a proper name? Brand Champions

brand championsThey want the same thing. Stark raving mad fans of your products or services that will go out on the internet and be a never-ending spout of positivity for the brand. I really doubt they are 100% male so calling them Fan Boys seems a bit disingenuous to the ladies who support you. A fan is a fan. They love what you do equally.

Fan Boys, as a term, is DEAD!

Brand Champions? That’s all-inclusive. It’s also the truth. They are heroes supporting your brand in a way nobody else can or will. They also bring you new business because they’re the ones showing off on social media, at the local store or event, and anywhere else they can. Why? They love your stuff!!!

Give them the tools for success

This is something I see missing from way too many brands. Let’s break it down for a moment.

  1. You have a product people love
  2. The people who love it, are social
  3. They look to you for things to share

So what are you giving your fans beyond your product or service? I’m not talking physical items or trade show styled trinkets. What I am talking about is online and digital goods they can download and share with others to help promote your brand and give back a little something.

You could include downloadables like: wallpapers, info graphics that are on topic to your brand champions needs (think tax info graphic for an accounting firm, or activity sheets for a children’s website), white papers and detailed product use guides, and more. Be creative. Your own brand determines the types of items you would have available.

Brand Champions. It’s a new term for an existing entity. Show your customers and enthusiasts the respect they deserve with a title fitting for your business.

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OMAI USA’s first step toward eCommerce http://kjnarts.com/omai-usas-first-step-toward-ecommerce/ http://kjnarts.com/omai-usas-first-step-toward-ecommerce/#comments Wed, 02 Apr 2014 13:18:48 +0000 http://kjnarts.com/?p=1735 OMAI USA has been one of our clients for many years. We have a long standing work relationship with them. It’s where KJN Arts was originally created so there is always a special place in our hearts for wanting them to be a success in everything they do. eCommerce was something OMAI USA has had […]

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OMAI USA has been one of our clients for many years. We have a long standing work relationship with them. It’s where KJN Arts was originally created so there is always a special place in our hearts for wanting them to be a success in everything they do.

eCommerce was something OMAI USA has had an interest in for a while now. The question is; as a C-level Telemarketing firm, how do we go about making that transition in a smooth way? Most of the eCommerce enabled telemarketing companies (if not the vast majority) are companies where the calls take place out of country with low quality callers. Never before has a C-suite group of former marketing executives to my knowledge gone this route. That is about to change.

First of course, update the website to something more conducive for eCommerce that can handle the extra link infrastructure, pages, etc. Check out how their new website looks below:

Outsource Marketing Associates Inc.

 

Stage 1 is almost complete, we have the revamped OMAI USA website up and running on the new platform. A few edits here and there but no big obstacles came up during the transition. We are a meeting or two shy of having the rest of the content and packaged services complete and ready for the web. For the first time you will be able to purchase C-suite level telemarketing with just a few simple clicks.

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Featured Client – Beantown Pals / All Mighty Productions http://kjnarts.com/featured-client-beantown-pals-mighty-productions/ http://kjnarts.com/featured-client-beantown-pals-mighty-productions/#comments Wed, 26 Mar 2014 14:30:21 +0000 http://kjnarts.com/?p=1730 KJN Arts very excited about this project with Beantown Pals / All Mighty Productions. From an artistic perspective who doesn’t want a toy and children’s company as a client? Of course you do! We’re getting full reign here to pull this IP together and update the brand soup to beans. They’ve turned down offers from […]

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KJN Arts very excited about this project with Beantown Pals / All Mighty Productions. From an artistic perspective who doesn’t want a toy and children’s company as a client? Of course you do! We’re getting full reign here to pull this IP together and update the brand soup to beans. They’ve turned down offers from huge TV properties already knowing that if they want to maximize their return the branding needs to be spot on before having those bright lights shining down on every little detail.

Beantown Pals logo

Time for a complete overhaul!

We’re also doing a complete marketing and branding overhaul. We started with a breakdown of the existing marketing plan, what has been working well and what has been failing. It’s a powerful branding session and in the always competitive children’s market you need to have a game plan now more than ever before. After a series of workshops we now have the branding and messaging plan in place including: logo, packaging, marketing, social media, web design.

It may be for KJN Arts our client with the largest amount of content available to us to use as inspiration and branding. That’s the visual nature of any children’s property. Using that content, 10 years worth, and bringing it up to speed in a viable format for the web to create engagement is the trick and what we do best.

The process is already underway! New website has started to take form at Beantown Pals (http://www.beantownpals.com) and we’re branding out the social media sites one by one. The amount of content we still have to go through, update, and post is staggering but time is on our side!

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Social Media in 2014 for SMBs http://kjnarts.com/social-media-2014-smbs/ http://kjnarts.com/social-media-2014-smbs/#comments Wed, 12 Feb 2014 16:11:05 +0000 http://kjnarts.com/?p=1654 What is your business doing socially? Are you taking advantage of what you can do with social networks for your retail or SMB? Have you become so overwhelmed (or underwhelmed if the results stink) with your social networking that you are ready to throw it all in the trash? You’re not alone. Pick 3 or […]

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What is your business doing socially? Are you taking advantage of what you can do with social networks for your retail or SMB? Have you become so overwhelmed (or underwhelmed if the results stink) with your social networking that you are ready to throw it all in the trash? You’re not alone.

Pick 3 or 4 Social Networks that matter most and stick with them!

You can’t be everywhere.. That’s just logistics unless you hire someone who is doing nothing but your social networking and for some companies the ROI makes that investment worth it. For the other 99% of retail and SMB owners it is about picking and choosing what is right for you.

Don’t try to open an account everywhere, you will end up with the burden of having a dozen plus accounts and the time or motivation to focus on just a handful. For the typical retail or business service company there is a top 4 group of social networks that will bring in the majority of your social traffic in no particular order: Facebook, Google+, Twitter, LinkedIn.

Facebook is changing. They’re made changes to the way pages work and the reach is not what it used to be. Why? They want you to pay for likes, pay to boost posts to a larger audience and all of that fun stuff. I’m not saying ignore Facebook because it can still provide you with a great way to connect to customers, but understand that what you put into it in 2014 does not net the same results as years prior.

Google+ is a dark horse for many. It’s not as widely adopted as Facebook or Twitter with the masses but it does have a distinct advantage. It’s connected to the rest of the Google empire and that’s only a good thing. Webmaster Tools, Analytics and Adsense, Google+, Google Places, and the rest of their network all interconnect. They also happen to be the elephant in the room when it comes to search engines. Maybe I’m still blind-betting with Google+ but I believe it has value in your search placements, ability to be found in search, maps, and everything else in their world.

Twitter, the live action of the internet. This is great for blasting out announcements, holding live chats with your customers or fans, promoting great content you believe in, and anything else in a direct way. ENGAGE YOUR FOLLOWERS.. I can’t stress this enough. Following a bunch of strangers is not going to help you. When people ask you questions respond. When people mention and like your products or services publicly, THANK THEM!! It’s all great PR opportunities that won’t cost you a dime.

LinkedIn is the standard for B2B positioning. Everyone wants their business to look good on LinkedIn. For their employees, for their brand, for their business. Putting up a graphic / logo with your contact info and calling it a day is a hugely missed opportunity 90% of companies make. Take the time to add all of the products and services they allow that apply to your business.

Other Social Media Networks?

Depending on your business there may be other online spots you want to focus on. Yelp, MerchantCircle, Pinterest, Instagram, Tumblr, and a dozen others. Do what is right for your business. If your a retail candy shop people are going to love your Pinterest account with all of the tasty treats on display compared to the Lawyer who is looking for a more conservative social presence.

In the end you need to do what is best for your business. If you are still not sure, you are always welcome to Contact Us here at KJN Arts for help.

 

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eCommerce and You – Can your visitors buy products? http://kjnarts.com/ecommerce-can-visitors-buy-products/ http://kjnarts.com/ecommerce-can-visitors-buy-products/#comments Mon, 27 Jan 2014 14:19:29 +0000 http://kjnarts.com/?p=1649 Online shopping is a $225.5 billion dollar industry expecting to balloon to $434.2 billion by 2017. From corporate and retail giants, to the local small business owner everyone is selling and buying online. If your business offers a product you have to be available online. Sure the occasional local business will still succeed without an […]

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Online shopping is a $225.5 billion dollar industry expecting to balloon to $434.2 billion by 2017. From corporate and retail giants, to the local small business owner everyone is selling and buying online.

If your business offers a product you have to be available online. Sure the occasional local business will still succeed without an eCommerce enabled website but why leave all of that potential on the table? Even here at KJN Arts we have recently opened up an online shopping section for our more defined services to make the customer experience that much easier and it’s been a great addition to our brand.

Now imagine a customer wanting your product. They get to your website www.thisisawebsite.com and VOILA a product page with tons of information. Unfortunately there is no online ordering, and quite possibly no online ordering form. Just an 800 number and their sales@thisisawebsite.com email address on the contact page. It’s 3am and I really wanted that product. By morning, its quickly forgotten about it as life, work, responsibilities distract you. For the business owner, that’s a lost sale.

The options

If you go the order form route, either find someone who can make you a proper order form, or pay a design / marketing company to do it for you. Ideally you have a PDF with fillable forms so it’s a hassle free process similar to being online. Don’t just demand the credit card, some people still hate posting that information anywhere. Have a credit card field but also offer to call customers who check a box to be followed up with to complete the transaction. That extra 5 minutes in form design may retain the occasional person who might turn away at the thought of having to save a file with their information on it.

Payment choices

How many forms of payment are you currently accepting? Checks, PayPal, and phone orders are three of the most common ways. Some people do still prefer to keep away from PayPal and you can easily accept another merchant processing option by setting it up with your local bank (like Chase Paymentech for instance) or even take credit cards over the phone with Square reader on your iPad or smartphone or one of the many other instant payment solutions now offered.

The more the merrier here. Giving people the choice between payment options gives them the flexibility to purchase your product as easily as possible.

Using secure portals like SSL is important. Data encryption technology helps your customers feel that you not only value them, but you value their security and privacy.

After sales support

What happens once you make a sale? Does your warehouse (or you in the garage) pack up and ship the order to your customer? If so think about your process and what you can do to personalize it a bit more. Perhaps one extra email letting people know the tracking number and thanking them for the purchase if you are not already doing so.

Following up a week later with a simple acknowledgement of thanks and touching base to make sure they are happy with their purchase is a great way to keep customers happy and coming back for more. People like it when the things they are interested in, have the same interest in them as a customer. It makes people feel a part of something special, more than just another transaction. The human element is critical in the after sales support cycle.

Testimonials

Do you have ravenous customers who can’t get enough of your products and services? Ask them for testimonials on their products and experiences with your business. Word of mouth is a great way to attract new customers and testimonials are the online version of that. Don’t be shy asking for them but remember every so ofter you will identify that one unhappy customer. Use that as an opportunity to win them back and show them what your business or brand is made of!

eCommerce is a huge topic and something not to be taken lightly with your business. Take the time to set things up right for continued success. If you need assistance, KJN Arts would be glad to be of service to get you started and on the right direction. Happy shopping!

 

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Does your website work? 4 tips http://kjnarts.com/website-work-4-quick-tips/ http://kjnarts.com/website-work-4-quick-tips/#comments Thu, 23 Jan 2014 14:10:54 +0000 http://kjnarts.com/?p=1640 No matter how great your website design is, if the content is a chore to consume the visitors will leave just as quickly as they arrived. One of the biggest keys in a business driven design is to engage potential customers and keep them clicking for more. Here are 4 tips to improve the general […]

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No matter how great your website design is, if the content is a chore to consume the visitors will leave just as quickly as they arrived. One of the biggest keys in a business driven design is to engage potential customers and keep them clicking for more. Here are 4 tips to improve the general usability of your website you may not have thought about previously.

Web fonts

Could you imagine reading an entire website in these fonts?

1. Typography

If the text can’t be read easily, most people will leave. You might think that the font with all the scrollwork and flourish to it looks amazing, and for your logo and ad campaigns maybe it does. It’s just not ideal for day to day website reading and the average visitor. Spacing out text so headlines stick out and the body is easy to read is a key factor for someone to keep reading. Keep in mind what you are looking on the web with may not be what your customer uses. Tablets, smartphones, laptops and desktops all use different resolutions so think ahead.

2. Easy Navigation

If the visitor has no idea where to click after looking at your site for 5-10 seconds they’re probably going to move on to the next company in the search listings. Do you post a lot of tips on your site? Make categories and provide a search tool so your work can be found quickly. These are standard but often overlooked features of a modern content filled website.

3. Hosting

You need a host that loads your site fast. The average internet user will not wait more than 15 seconds for a website to load before they move on to the next company, never looking back. If you run an image heavy website consider using a CDN (content delivery network) to speed up the page loads. Even on a good hosting plan, a CDN on image filled sites can be a great help and the monthly costs are minimal if you have the traffic to warrant the expense.

4. Test, test, TEST!

Before you go live test your website as much as possible. You have to check every page, every widget, every footer line, the works. Things like broken links on a shiny new website just look foolish and lazy. Trust me, your designers would rather fix a link during the testing phase opposed to not realizing it was broken 3 months later.

Hopefully this short guide helps your next website design or gives you a little food for thought on what you may want to change on your current site. Don’t forget to keep a checklist for your website so you can track what you have done and what tasks remain.

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5 simple Website Design rules http://kjnarts.com/5-simple-website-design-rules/ http://kjnarts.com/5-simple-website-design-rules/#comments Mon, 13 Jan 2014 18:35:22 +0000 http://kjnarts.com/?p=1629 When it comes to your building a new or updating an existing website, spending extra time on the details and making sure it performs optimal is worth the effort. Here are five rules of thumb to use as guidelines while working on your next small business website. 1) No more splash pages!! It’s not a website designed in 2001, […]

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When it comes to your building a new or updating an existing website, spending extra time on the details and making sure it performs optimal is worth the effort. Here are five rules of thumb to use as guidelines while working on your next small business website.

1) No more splash pages!!

Building website successIt’s not a website designed in 2001, is it? A splash page is the first thing you see when visiting a website. Does that 1 photo and a company name impress you to the point of salivating for more info? What if your click through is a total letdown from that point. Normally you see a great looking image with words like “welcome” or “click here to enter”. Truth is they’re just that — an attractive image with no real purpose. Don’t give your visitors a reason to click on the back button! Give them the value of your site up front without the splash page.

2) No banner ads

If you are running an online community or some type of non-personal non-business website maybe then your need for banner ads to pay for and sustain the website make sense. To do it for your retail store or b2b professional service is a bit strange. Even the least internet savvy people have trained themselves from years of web surfing to ignore banner advertisements (or use browser plugging to hide them entirely) so you will be wasting your valuable website real estate. Instead try providing content with more value and let your visitors feel like they are your sole purpose for having the website up.

3) Have a simple and clear navigation

We see this every day. Outdated websites with horrible navigation in place. Some make it hard to even click things like th Contact Us page which does your business no service at all. Make sure to provide a simple and straightforward navigation menu so that anyone will know how to use it. You can use a slider on your homepage to promote multiple products and services visually, keeping people on your site longer. Try to keep away from the complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site. Make it as easy as possible for visitors to use and interact with your website.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

Nobody is saying don’t use audio or even video on your website. They absolutely have a place on any website when done properly. Blasting them with the latest pop song is not going to keep someone on your site. If anything it will do the opposite and they’ll either mute it anyways or just click to the next link on Google which very well may be your competitor. If you absolutely insist on having audio, make sure the visitors can control it — volume or muting controls would work fine.

These are just a few of the most noticeable things we see every day at KJN Arts. We understand what worked or was popular 10 years ago but people today want a completely different web experience. Speed, mobile ready, responsive design being some of the most important.

KJN Arts can help with your small business website and marketing objectives. Take care of what you know best, your business, and allow us to help you with your online marketing and web efforts. Contact Us for more information and to schedule a free consultation.

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