What is your business doing socially? Are you taking advantage of what you can do with social networks for your retail or SMB? Have you become so overwhelmed (or underwhelmed if the results stink) with your social networking that you are ready to throw it all in the trash? You’re not alone.
Pick 3 or 4 Social Networks that matter most and stick with them!
You can’t be everywhere.. That’s just logistics unless you hire someone who is doing nothing but your social networking and for some companies the ROI makes that investment worth it. For the other 99% of retail and SMB owners it is about picking and choosing what is right for you.
Don’t try to open an account everywhere, you will end up with the burden of having a dozen plus accounts and the time or motivation to focus on just a handful. For the typical retail or business service company there is a top 4 group of social networks that will bring in the majority of your social traffic in no particular order: Facebook, Google+, Twitter, LinkedIn.
[hr]Facebook is changing. They’re made changes to the way pages work and the reach is not what it used to be. Why? They want you to pay for likes, pay to boost posts to a larger audience and all of that fun stuff. I’m not saying ignore Facebook because it can still provide you with a great way to connect to customers, but understand that what you put into it in 2014 does not net the same results as years prior.
Google+ is a dark horse for many. It’s not as widely adopted as Facebook or Twitter with the masses but it does have a distinct advantage. It’s connected to the rest of the Google empire and that’s only a good thing. Webmaster Tools, Analytics and Adsense, Google+, Google Places, and the rest of their network all interconnect. They also happen to be the elephant in the room when it comes to search engines. Maybe I’m still blind-betting with Google+ but I believe it has value in your search placements, ability to be found in search, maps, and everything else in their world.
Twitter, the live action of the internet. This is great for blasting out announcements, holding live chats with your customers or fans, promoting great content you believe in, and anything else in a direct way. ENGAGE YOUR FOLLOWERS.. I can’t stress this enough. Following a bunch of strangers is not going to help you. When people ask you questions respond. When people mention and like your products or services publicly, THANK THEM!! It’s all great PR opportunities that won’t cost you a dime.
LinkedIn is the standard for B2B positioning. Everyone wants their business to look good on LinkedIn. For their employees, for their brand, for their business. Putting up a graphic / logo with your contact info and calling it a day is a hugely missed opportunity 90% of companies make. Take the time to add all of the products and services they allow that apply to your business.
[hr]Other Social Media Networks?
Depending on your business there may be other online spots you want to focus on. Yelp, MerchantCircle, Pinterest, Instagram, Tumblr, and a dozen others. Do what is right for your business. If your a retail candy shop people are going to love your Pinterest account with all of the tasty treats on display compared to the Lawyer who is looking for a more conservative social presence.
In the end you need to do what is best for your business. If you are still not sure, you are always welcome to Contact Us here at KJN Arts for help.